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10.13 am in Sichuan province, China.

by Ashley Pan, MindShare China

Many consumers are shunning modern mass production methods and lifestyle choices and going back to basics. This trend includes food (artisan bakeries, organic produce and local sourcing), beauty (natural and organic products) and leisure activities (it’s now cool to camp). This reaction to technological change and a partial distrust of science and mass production mean “new, faster, better” can be the wrong message.

Case Study

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Thumb Boy and his 10 million online friends

Motorola created a new intelligent writing system on the A732 phone but found general users were afraid of this intuitive technology. MindShare had to show urban adults that it was easy and fun to use.

Read the full case study

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Feature

08/02/2008Our Flickr Book

We have a pool of really great photographers in our MindShare network.

Whether its photographs of delicious food, city life or current trends, the only certainty is that they are always taken by us. Check out our photos on flickR.

Simple Life - Argentina by Rafael Fayad
  


  

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