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9.45am in Tokyo, Japan

by Ashley Pan, Mindshare Japan

The mobile phone has simply become the one necessity of the modern age. The new generation of mobile phones act as your convenient alarm clock; your watch; your camera; your camcorder; your MP3 player; your television and your access to the information superhighway. All these access points can support and promote your brand and Mindshare is at the forefront of this new revolution in content and connections to the consumer. The revolution is mobile and it’s rolling forward.

Case Study

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Thumb Boy and his 10 million online friends

Motorola created a new intelligent writing system on the A732 phone but found general users were afraid of this intuitive technology. Mindshare had to show urban adults that it was easy and fun to use.

Read the full case study

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