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4.12 pm in Vietnam
by Nicole Vooijs, Mindshare Vietnam
The mobile phone has simply become the one necessity of the modern age. The new generation of mobile phones act as your convenient alarm clock; your watch; your camera; your camcorder; your MP3 player; your television and your access to the information superhighway. All these access points can support and promote your brand and Mindshare is at the forefront of this new revolution in content and connections to the consumer. The revolution is mobile and it’s rolling forward.
Case Study
Casino Royale
Ford wanted to surprise consumers, shifting its perception as ‘reliable, boring and lacking excitement’ to a more stylish and likeable brand. Mindshare placed the new Mondeo in the latest Bond film release, Casino Royale, enabling Ford to achieve its objective by using Bond’s attributes of excitement, dynamism, style and glamour.
Dominic Proctor warns of shift in market confidence
Time to
embrace mobile advertising
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