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3.38pm in Melbourne, Australia

By: David Lee, Mindshare Melbourne

The mobile phone has simply become the one necessity of the modern age. The new generation of mobile phones act as your convenient alarm clock; your watch; your camera; your camcorder; your MP3 player; your television and your access to the information superhighway. All these access points can support and promote your brand and Mindshare is at the forefront of this new revolution in content and connections to the consumer. The revolution is mobile and it’s rolling forward.

Case Study

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King Ribery

Nike wanted to challenge Adidas' no 1 position in the German market. They used Bayern Munich player Frank Ribery to promote and wear Nike boots on Adidas home turf.

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