Latest Case Studies

• Thumb Boy and his 10 million online friends

  Motorola: China

  Motorola created a new intelligent writing system on the A732 phone but found general users were afraid of this intuitive technology. MindShare had to show urban adults that it was easy and fun to use.

• Ford: S-MAX Launch

  Ford: UK

  Pioneering broadband films featuring adventure sports, online car content and World Cup sponsorship enables Ford to break into the premium MPV sector.

• Ford: Feel the Difference

  Ford: UK

  A partnership with Channel 4’s food programming enables Ford to establish the new Focus CC as a serious player in the convertible sector.

• Ben & Jerry’s in Second Life

  Unilever: UK (and the Metaverse)

  Ben & Jerry's enter the 3D 'metaverse' with an engaging eco-friendly island location in Second Life. Is this the future for brands?

• yourpointofview.com

  HSBC: Global

  HSBC needed to connect with a wider audience on a more personal level to embed themselves as truly relevant to individuals. The solution was to dramatise HSBC’s belief that 'differences create value' in a distinctive and emotionally engaging way; one that sparked conversation and debate.

• Dove Calming Night

  Unilever: North America

  Branded Hollywood-standard mini-movies tap into iconic TV programmes to convey Dove’s new night time beauty message to American mums.

• Mobile Vouchers

  BP: United Kingdom

  Most Britons think the food and drink available on the roadside is poor quality. Our brief was to test mobiles as a marketing tool for Wild Bean Café, a coffee and food outlet found at BP service stations on main roads.