by Nicole Vooijs, Mindshare Vietnam
The mobile phone has simply become the one necessity of the modern age. The new generation of mobile phones act as your convenient alarm clock; your watch; your camera; your camcorder; your MP3 player; your television and your access to the information superhighway. All these access points can support and promote your brand and Mindshare is at the forefront of this new revolution in content and connections to the consumer. The revolution is mobile and it’s rolling forward.
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SPS wanted to raise awareness of its new rally racing game 'Motorstorm'. They integrated rear view and wing mirrors displaying scenes from the game into motorsport programmes in the exact place you would the real mirrors to be.
from Big Picture
from Asia Scout Network
from Branding Unleashed
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